Almost every product and service can be found online. More and more platforms come up for every market and niche. And now almost all businesses have their online store or account for digital marketing purposes.
The lead streaming app, Spotify joins Pat Mcgrath for a joint venture in the cosmetic products line. McGrath is a favorite make-up artist, and her path is to get her brand of cosmetics online on Spotify. Her cosmetic line is up for showcasing on teen pop star’s Maggie Lindemann’s Spotify page.
McGrath’s Newest Brand
McGrath is one of those sensational social media influencers with 1.6 million followers on Instagram. As most influencers, she has her website where she is very vocal on a lot of different topics. Her collaboration with Spotify is a first on the famous music streaming app. Spotify will now release a song alongside a makeup collection.
Her newest collection namely “Obsessed” (which is also after the pop star’s latest song) gets a feature together with Maggie Lindemann’s Spotify page. The collection compiles three lipsticks, three eye palettes, and two lip pencils.In summary, the partnership aims to reach out to teenagers who both adore music and glamorous beauty like her. Maggie explains that her love for music is inspirations from Grace Jones, Nicki Minaj, Underworld, D.J MikeQ.
Being a McGrath Muse
Maggie Lindemann, on the other hand, builds her career through social media. Her successful engaging with people online makes her Pat McGrath’s new muse. In total, she now has 2.4 million followers on Instagram. The head of artist and fan development of Spotify, Jordan Gremli, comment that Ms. Lindemann’s collaboration with Pat McGrath will undoubtedly lead her to become more popular. Finally even creating a relevant and meaningful relationship with her fans.
As the muse of a new collection and a new collaboration. The new McGrath muse is not all about the face and the looks. More so she is an embodiment of someone who carries herself while keeping her individuality intact.